A Step By Step Process To Building & Scaling An Online Fitness Business. Replacing Your Offline Income Within 12 Months.
PLUS Coaching, support, feedback and custom built training created each week. 
As featured in:
The hardest part about succeeding as an online coach isn't choosing the right funnel, ad template or software. 

It also isn't about selecting the right niche or logo. 

It's the reality that kicks in when you try out these strategies for the first time, CONVINCED this is your ticket to financial freedom...only to see it fail for no obvious reason. 

When we first started offering fitness coaching online, I remember thinking it was going to be an instant success. 

Just like the example above, I can clearly remember the visceral frustration when our first Facebook ad totally flopped. 

The worst thing was that the internet was full of success stories. 

Other coaches were getting published in huge publications and many were boasting about rapid growth to 100s of clients. 

We spent the next 4 years figuring things out with lots of trial and error but income was inconsistent and dwindling at best, no matter how closely we followed the advice. 

We tested, failed, tested again and failed again. 

Eventually, through only sheer determination to create a business in an industry we loved, we started to gain traction online. 

Since then, we've been able to scale PropaneFitness online to over six figures in revenue, serve over 2,000 customers around the world and provide ourselves with a full time salary as online coaches for nearly 3 years. 

The frustration we faced througout this journey was finding  help from someone who'd been where we were trying to get to. 

Someone who was actually living the reality we were trying to create. 

A coach teaching this stuff who actually had an online fitness business themselves...

...trust me, they're hard to come by! 

Unfortunately, much of the advice given to aspiring PTs is from coaches and marketers who've never built and scaled an online fitness business themselves. 

This resource is what we wanted to create. 

Like any goal worth chasing, setting up a successful business online that lasts more than a few months is HARD. 

Don't let anyone tell you otherwise. 

What we're offering you is a chance to avoid the frustrations we faced trying to do this ourselves. 

Afterall, you hire a PT to get you in shape...because they've got results themselves initially. 

You listen to coaches and teachers to learn from their personal experience, lessons and failures...NOT to hear some re-gurgetated theory. 

PropaneBusiness is a 12 week program guiding you step by step through a process that we've tried, tested and re-tested in the online fitness industry. 

It's a collection of the EXACT strategies, tactics and systems to help you establish and grow your own online fitness business as either a side income or a full time career. 
Hey, we're Jonny & Yusef...
Three years ago, we quit our jobs as accountants and investment bankers to pursue a business in an industry that we loved. 

If we're being completely honest - we had NO CLUE what we were doing. 

We had no credibility, didn't know how to set up a website and didn't even know the first thing about how an online fitness business worked. 

We undercharged for an all consuming service over text, email and phone call - trading time for money in our "job" that we called a business. 

Every time a client cancelled...it was a punch to the stomach...a threatening reminder that we may have made the wrong decision and that maybe we'd need to go back to 9-5 life.

It wasn't until after lots of failed attempts, trial and error and crippling frustration that we managed to stitch together some strategies and tactics that started to work CONSISTENTLY. 

We know coach hundreds of clients around the world, broke past the mystical 6 figure mark online and have a team of people supporting our business and community as we acquire new clients every day like clockwork. 

Today, we want to give you the opportunity to BYPASS all of this without the failures and frustrations of trying to figure out what works and what doesn't. 

We know that the online fitness industry will live and die on successful offline coaches being able to deliver an amazing service online...only then will everyone consider an online PT just as much as they would an offline PT. 

We also know that what most coaches are teaching you...how to get leads, make sales and build funnels is only one tiny part of the puzzle. 

See, actually DELIVERING coaching online in a way that is high quality and scalable for 10, 100 and 1000 clients is what is a challenge. 

We want to share our business model, tactics and strategies so that we, along with other trainers, can be part of an ever expanding online coaching industry! 
Introducing...
PropaneBusiness Is A 12 Week Program With Accompanying Detailed Coaching & Support 
A 12 week course taking you through a replicable framework for setting up, launching, managing and scaling your online fitness business. 

We've spent the last 3+ year developing this process and it's something we're using every month to grow our own business, PropaneFitness. 

This is also something we've shared with other coaches who have since been able to replace their offline income. 
The 4 Online Coach Pitfalls
1. Help Costs Too Much
Consider the lifetime value of just ONE online client. Imagine ALL you get out of help and information from people who have done this before themselves is ONE online client. 

Assuming you're charging at least £80-125/month (you should be) and they stay at least 6 months (they definitely should be) then you're looking at £500-£750 in cash generated even if the business totally flops! 

Of course, you have one client...getting 2,3 or 10 isn't any more complicated!  
2. I'll Be Fine On My Own
Why would "fine" be the goal you're shooting for here?! 

Setting up an online business properly gives you the potential to gain total freedom financially and have total control over when, where and how you work. 

Sure, try on your own for free, take no risk financially but you ARE taking the risk that it won't work and that by the time you've got this all set up...you'll be late to an over crowded market. 

This took us YEARS to figure out ourselves...we're offering you the quicker path here. 
3. There Are Plenty Of Free Courses
There are also plenty of free programmes and diet plans online...yet you're looking to charge for the service? 

Why is that? 

Lets be honest, free courses are free for a reason - with JUST information, we don't do anything. We invest in help, implementation and the strategy of how to use the information. 

This is an investment decision. You're looking to build a business here and the fundamental law of investment is that you have to take some financial "risk" in order to access a reward. 

So many coaches fail because they think they can set up a recurring, cash generating business for free. 

We invest cash up front to acquire what we need to start, put the advice into place and make the return with the profits and cash the business generates. 

If you're trying to set up a business without paying a penny, trust me, it won't work! 
4. I've Paid For This Sort Of Thing Before
I assume, since you're here, that it didn't work? 

Despite what many coaches teach you, setting up a fitness business online properly isn't a quick and easy thing. 

It takes, time, effort and dedication applied to principles that work in the fitness industry. Most coaches selling advice in this area don't have a fitness business themselves. 

Rationally...if they had a process that was churning out "leveraged" six figure incomes, WHY ON EARTH are they not doing it themselves?! 

Are we saying we have all the secrets and the magical programme here? Not at all! We're simply teaching what we've done, that has worked and what we are continuing to do to grow PropaneFitness.com. To us, the best people to follow are those who are already where you want to be. 
What's Actually Inside?...
 Lifetime Access To 12 Week PropaneBusiness Foundations Course 
Lifetime Access

The Foundations Of Scalable Online Business 

Our 12-week course is structured to take you through all aspects of online business. We have comprehensive training on niching, content creation, business mechanics, web design & software, online marketing, coaching delivery, system creation and much more. This is a selection of all the tools, strategies and systems we use to run a 6 figure fitness business online. 
 12 Week  Fast TrackLaunch Programme 
Lifetime Access

Our Marketing, Lead Gen, Sales & Launch Model 

Teaching you the principles, strategies and theory means nothing if you don't actually get results. Inside fast-track, we'll take you step by step through building, marketing and launching your own leveraged online group coaching product so that you have paying clients by the end of 12 weeks with a clear method of serving them. We'll be building your lead gen process, sales systems and your group coaching programme. 
 12 Week Facebook Ads 101 For Online Fitness 
Lifetime Access

How To Acquire Leads And Customers Using Facebook Ads

The core model that we teach DOES NOT require Facebook ads to work. However, for those ready to use online marketing, this is how to set your results to turbo. Over 12 weeks, we'll be teaching you the strategies we use in PropaneFitness to acquire leads and clients with a "break-even" strategy. 
  Online Coaching & Support Package 
12 weeks of live coaching, help & on-demand support

3 Months Of Coaching, Support & Exclusive Content

Enrol in 3 months of coaching with us either as soon as you sign up or whenever is convenient. You have lifetime access to the other material. We'll coach, critique and guide you through the process of building your online business and allow you access to ask us any questions you may have as they arise and as you're going through the programme. 
PropaneFitness Swipe Files 
Lifetime Access

Our Best Landing Pages, Sales Pages, Emails & Programme Templates

Swipe our tried and tested pages, sales copy and email sequences and deploy them in your own business. Take thousands we've spent in testing and take advantage of it straight away. 
Results From This Process...
In our own online fitness business, PropaneFitness.com
And for coaches and PTs just like you...
Alex - The Sports Dietician
  • ​Moved into coaching online full time. 
  • ​Scaled his revenue to £6k per month. 
  • ​Built solid, repeatable systems in his business.  
Ryan - Project Barbell
  • ​Built his Powerlifting coaching brand from scratch to full time online coach. 
  •  Replaced his offline income by coaching online. 
  •  Created collaborations with some of the best online coaches in the world. 
Charlotte - Belly Dancer
  • ​Charlotte's first launch generated £1295 in sales without any ad spend and converted 25% of the leads into sales. 
  •  She's now re-running this process and scaling her group coaching programme. 
Colin - Performance Sports Therapy
  • ​Built an online business to support his offline clinic. 
  •  Developed a more complete understanding of aspects of business that he'd previously learned before and learned to IMPLEMENT the principles. 
  •  Converted 83-100% of leads into applications for his programme and a 50% conversion of applications into sales. 
Bobby & Ryan - Strength Oddessy
  • ​Built a strength coaching company online to work on while studying their masters qualifications. 
  •  Replaced existing systems to give offline and online clients a much better service. 
  •  Learned how to build a website themselves, avoiding expensive developer fees. 
Jason - Integrity Online Fitness
  • ​Built his business online from scratch 
  • ​Used a proven system to avoid frustration in only 3 months 
  • ​Benefited from the coaching and accountability
Meite - Lean Muscle Method
  • ​Built his business online from scratch 
  • Set up a website and brand new online programme without a web developer. 
  • ​Brought clients in through his new sales process. 
Brian - Brian Dayman Coaching
  • Quit his IT job to coach online full time. 
  •  Learned how to coach with leverage and systems rather than spending hours on each client. 
  •  Developed a reliable lead generation model that allows him to bring clients in on a consistent basis. 
Jamie - Jamie Millican Fitness
  • Transitioning from a full time job outside the industry into a full time online coach.  
  • Was concerned about the size of the investment 
  •  Within 12 weeks he has a functional sales funnel, his online programme built and all the automations built and set up. 
  •  He has an entire business model established and working for his online business.  
Emma  - Emma Haymes PT
  • Believed that she needed a large audience to make her online business work, was looking for a model that allowed her to succeed online without that. 
  •  Within the first 1-2 weeks of the course, she already felt the price of the course was worth the investment. 
  •  Liked how the course was very action focussed and prescriptive. 
  •  Within 10 weeks, she has defined her niche, gained leads, converted leads and has a full content structure to attract the right people into her business.